When you think about how to go about attracting clients, what feels better: reaching out to your target market or reaching out to people you can best serve? Can you feel the difference?<\/p>\n
Reaching out to your \u201ctarget market\u201d feels aggressive; it conjures up an image of shooting arrows at a bull\u2019s-eye. It sounds like a missile is about to strike. Or like you\u2019re planning to do your monthly shop at the ubiquitous mega department store. So if common sales jargon makes you want to throw up your healthy breakfast, here are a few language reframes to help you feel more aligned with who you really are:<\/p>\n And remember, whatever you do, do it with heart. Always with heart.<\/p>\n\n\n Coaching is a great career that you can help others, while also learning how to help your own personal growth. Health Coach Institute is a top health and wellness coaching certification program. Join our Become a Health Coach program<\/a> and begin coaching in 6 months! If you are already a coach and want to advance your skills, check out HCI\u2019s Coach Mastery program<\/a>. Feel free to get in touch with with one of our clarity coaches directly, by calling 1-800-303-2399<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" When you think about how to go about attracting clients, what feels better: reaching out to your target market or reaching out to people you can best serve? Can you feel the difference? Find Your Voice To Attract More Health Coaching Clients Reaching out to your \u201ctarget market\u201d feels aggressive; it conjures up an image […]<\/p>\n","protected":false},"author":1,"featured_media":9004111223100339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[134],"tags":[69],"class_list":["post-9004111223101572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-is-a-health-coach","tag-coaching"],"yoast_head":"\n
Reaching out to \u201cpeople you can best serve\u201d has a very different energy. Its\u2019 the energy of giving and receiving. It implies that you are offering something of value, with heart to real people, with real emotions, not just an abstract concept.
Words matter. And how you frame what you do can have an enormous impact on how successfully you attract clients. And how true to yourself you feel when you do so.
We all have our critter feelers warning us when we\u2019re being blatantly sold to, right? When you get that email in your inbox that feels like someone\u2019s \u201ctried\u201d to personalize it by addressing you by your first name, but really you\u2019re just a number in a system and there\u2019s nothing personal about it. We delete it right away. Straight to spam it goes.
The thing is you became a Health Coach<\/span>, or are training to become a Health Coach<\/span>, so that you can help people transform their lives. This is priceless. You are offering a service (your training, qualifications, expertise and coaching mastery) but you are also giving of your Self from your heart, your soul and your incredibly unique life experience.
At our HCI Live event recently, Rasul, a Health Coach<\/span> who has been in our tribe for many years stood up at the mic and said, \u201cEvery day I wake up and I ask myself, \u2018who\u2019s life can I improve today? When I\u2019m standing in line at Starbucks, I ask myself, who can I be of service to today?\u201d He said this with so much heart and so much love that almost everyone in the audience started to cry.
What a beautiful way to phrase this\u2014as a genuine request to be of service in the world rather than a smarmy, sales-y gimmick to win clients over. It has such different energy when you come from a place of wanting to help, which Health Coaches<\/span> innately do.
Whether you choose to \u201cdo\u201d Health Coaching<\/span> within a health care system that has Health Coaches<\/span> as an adjunct service or prefer to go solo as a holistic Health Coach<\/span> entrepreneur, potentially partnering with other health care professionals (a great way to get referrals,) you\u2019re going to need to \u201csell yourself\u201d. Let\u2019s reframe that: You\u2019re going to want to share the value of your work with others.<\/span><\/p>\n\n
Join Health Coach Institute and Become a Health Coach<\/h2>\n\n\n\n