Last Thursday, we were honored to have had Marketing Master Coach and founder of the Big Shift Business, Bill Baren, join Stacey Morgenstern on Real Talk to talk about a very important topic: how to stop playing small.

Before Bill began his career as a coach, he worked as a music producer. On Real Talk, he shared why making the shift from music to coaching wasn’t a hard one. “A lot of people have a block around reinventing themselves. But you stop defending and stop pretending, and start being unapologetic about what you want. Every moment is a possibility of reinvention,” he says.

Bill goes on to explain how openness to yourself and your wants connects deeply with how effectively you are able to market your services as a coach. To find out more about the intersection between honesty and marketing your life coaching business, be sure to check out the full interview below.

Tell us: if you didn’t have to worry about anyone else, what would YOU go after unapologetically?

Dual Health and Life Coach Certification in 6 Months with HCI

Coaching is a great career that you can help others, while also learning how to help your own personal growth. Health Coach Institute’s dual health and life coaching certification program is designed to accommodate your schedule. Join our Become a Health Coach program and begin coaching in 6 months! If you are already a coach and want to advance your skills, check out HCI’s Coach Mastery program. Feel free to get in touch with with one of our clarity coaches directly, by calling 1-800-303-2399.


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