Becoming a health and life coach already holds plenty of benefits, not just in your career and financial progress, but in your holistic personal growth. 

Now, imagine these benefits multiplied when you build your very own health and life coaching business.

While building any type of business takes time and effort, these seven steps for success will help guide you to coaching glory.

What Does It Take to Have Health and Life Coaching Success? 

Having your own health and life coaching business requires a hefty amount of determination and passion. There can be challenges along the way that could discourage you from pursuing your goals. This is true for any goal worth pursuing.

But don’t let that deter you from going after your dreams of living your healthiest life and helping others do the same! If you know exactly what milestones to aim for throughout your coaching business journey, the path toward success can be a whole lot smoother. So, here’s your step-by-step guide; follow it closely and prepare to welcome in financial abundance and clients who can’t wait to work with you.

7 Steps to Build a Profitable Health Coaching Business

If you’re wondering how you can ultimately build a profitable health and life coaching business, look no further. Here are seven simple steps to get you started.

1. Complete an Accredited Health & Life Coaching Course

If you are starting from scratch, the first thing you need to secure is a certification from an accredited health coach training program

Online courses are proliferating nowadays. However, in selecting the program that could guarantee a workable path to a successful health and life coaching business, it’s imperative to consider the accreditation the course holds.

Health Coach Institute’s Become a Health & Life Coach program is Continuing Coach Education (CCE) accredited by the International Coach Federation (ICF). Both the Health Coach and Life Coach portions of the training have been reviewed by ICF and have been given program accreditation approval via the CCE designation. 

2. Get Your Health Coach and Life Coach Certificate

Most health coach training programs only award a Health Coach Certificate upon completion of the program. Health Coach Institute’s Become a Health & Life Coach program offers a dual certificate for Health Coach AND Life Coach upon completion.

Getting certified as a health coach enhances your reputation and reliability in the field. It’s a necessary step if you are committed to further monetizing your health coaching practice. In addition, having the dual certification opens doors of opportunity that other courses just don’t offer. 

3. Establish a Network With Successful Health & Life Coaches

A business, after all, depends heavily on people.

In this sense, a health and life coaching business relies on the kind of relationship you have not only with your clients but with other practitioners in the field. And in the business world, networking can be a game-changer

As a health and life coach, you may benefit from establishing a healthy relationship with those who have already established themselves in the profession. Doing so may give you access to strategies and industry secrets that can catapult you into a successful health and life coaching career.

The Health Coach Institute offers you the ability to connect with a like-minded community via online groups and live networking events. Your peers will support, stretch, and encourage you to build the career and life of your dreams.  

4. Successful Coaches Create a Business Plan

Once you’re ready to rock your business, you’ll want to put all the awesome thoughts and ideas bouncing around in your head onto paper, and sort them into an actionable plan that  propels you down the path to coaching success. You’ll do this by creating a business plan. (Don’t worry, it’s not as scary as it sounds.)

What Is a Business Plan?

A business plan contains your specific targets and the corresponding actions you need to take so you can hit (or even surpass!) those targets.

Your business plan encompasses your SMART goals (specific, measurable, attainable, relevant and timely), budget allocations, marketing strategies and revenue projections.

Now, if some of those words make you cringe, don’t panic. As part of the Health Coach Institute’s Pillar 4 of training, you’ll receive all the tools and resources necessary to create your health coaching-specific business plan. No stone goes unturned in the training, and you can feel confident you’ll have all the info you need.

Why Should Coaches Create a Business Plan?

Business plans are imperative for you to have full control, vision, and accountability over your coaching career. They allow you to scale growth in a sustainable way. For instance, a business plan can help you figure out how many clients you’d need to take on in order to make back the cost of your health coach enrollment fee. 

A strong business plan will also enable you to set goals, measure performance and track progress. Writing down your business plan also encourages you to get extremely specific about your coaching niche, identify any potential challenges within that niche, and observe how other coaches within that niche are pricing their products.

What Should Your Health and Life Coaching Business Plan Include?

Your business plan will be personal to your professional goals, so there isn’t one specific template you should be following. Though you’ll definitely want to include information on your specific offerings, your coaching niche and a financial plan.

Other things to potentially include in your business plan:

  • Coaching/company mission statement
  • Overarching business plan (also called an executive summary)
  • Marketplace statistics around your niche
  • Target audience demographics
  • 30-60-90 day goals

5. Develop a Marketing Strategy for Your Health and Life Coaching Practice

Even before you launch your business, you absolutely need to develop a viable marketing strategy that attracts your target clients. 

To market your health coaching business, study where your target market spends most of its time. Keep in mind that although digital marketing is all the rave nowadays, we cannot discredit the effectiveness of traditional marketing such as word of mouth or referrals. The latter becomes even more effective if you have built your credibility in the field. 

Health Coach Institute will give you a successful Health Coach business marketing plan to build from as part of your training. 

6. Set Up Your Website

Now more than ever, health and life coaching is in demand, and businesses (like yours!) can easily be set up online. You can even meet clients through virtual meetings and follow-up via online private messaging.

How exactly do you do it? 

Easy! Set up your website and work your way to becoming an authority in the field. Your own website is beneficial in the following ways:

  • It helps your credibility
  • It increases your chance to get more leads
  • It makes communication more efficient
  • It expands your digital marketing options

There are many ways to create your website. The most basic way is to add your business listing to Google My Business so that your services are able to be found on the web. There are also plenty of free or low-cost website builders like WordPress, Squarespace, GoDaddy and Weebly. But if you want an even more professional looking website, you can always hire an expert to take over this step. 

Regardless of which way you take, a website will increase your value as a committed health and life coach. 

7. Find Your First Clients

When all the logistics are set, you are now ready to welcome your first clients. Remember, it’s perfectly natural for this step to take some time (though you’ll learn loads of tips and techniques in your Become a Health and Life Coach training). Don’t feel discouraged if you’re not inundated with clients on day one—just keep moving toward your goals and lean on the HCI community for encouragement whenever you need it.

Here are some other great tricks:

  • Conduct a workshop
  • Connect with your previous clients
  • Network with doctors and other healthcare professionals for referrals
  • Join online forums or social media groups
  • Offer a free discovery call to your potential clients 

Attracting clients for your online health coaching business on a monthly or weekly basis requires consistency but can also be really fun. When you’re showing up for yourself and your clients, your enthusiasm shines though, and can go a long way in establishing long-term client-coach relationships that lead to referrals.

Final Thoughts on Building a Profitable Health & Life Coaching Business

To become a board-certified health coach requires a real passion for helping other people. 

And while your dreams of a lucrative career may certainly become a reality, you’ll need the drive and determination to stay consistent in your business. Luckily, you’re in a career that strengthens not only your physical health but your mental wellness, too. (Plus, you’ll have an amazing community of like-minded friends to back you up!)

Sounds like a winning recipe for success, wouldn’t you say?

How to Enroll at the Health Coach Institute

Ready to start the next chapter of your life? This is the sign you’ve been waiting for. Head here to learn more about our six-month Become a Health & Life Coach program. There you’ll be able to download the course catalog, get 72-hour access to the program, and join a free upcoming live workshop. If you’re looking to talk to somebody directly, connect with a Clarity Coach at 1-800-303-2399 and they can answer your questions and address any concerns.


Health Coach Institute provides aspiring Health and Life Coaches with the tools, training, and support to make a great living transforming lives.