Maybe you’ve just launched your health coaching business, or perhaps you’ve been in the game for a while and are hitting a plateau. No matter what stage you’re at in your wellness career, it can be hard to come up with fresh ideas for finding clients. 

Check out our epic list of 35 easy, economical, and creative ways to grow your coaching clientele. The best part? You can start most of them right now. 

How to Find Coaching Clients Through Social Media

1. Create or update the social media accounts for your business.

2. Teach yourself how to use newer forms of social media—like TikTok—to make sure you’re reaching the widest possible audience.

3. Research viral trends in the health and wellness space and recreate them on your account.

4. Join LinkedIn groups that cater to your specific coaching vertical.

5. Look for Facebook groups related to health and wellness and pitch your services.

How to Find Coaching Clients Through Wellness Workshops

6. Organize a group workshop virtually or in a community space (local gym, church, classroom) to drum up interest for your coaching.

7. Invite other wellness-related experts to speak at the workshop as added value for attendees. 

8. Prepare a tangible activity for the workshop that gives people a glimpse into what the coaching course might be like.

9. Charge for the workshop to emphasize its value, but keep the entry fee low. 

10. Clearly pitch the full scope of your offerings at the end of the workshop, and allow people to sign up with an exclusive promo code.

11. Send the attendees home with something: a free download, some swag, a free session, etc.

How to Find Coaching Clients Through Local Promotion

12. Partner with small businesses that align with your brand and provide them with a coaching discount for their customers.

13. Put bulletins up in coffee shops and fitness boutiques that feature a strong call to action.

14. Connect with your local bookstore owner and see if you can give a talk on health, wellness and coaching.

15. Attend nearby trade shows related to your coaching niche and network with other people in the industry.

16. Offer a referral fee to practitioners related to your field (massage therapists, estheticians, dietitians, etc.) anytime they send you a new client.

How to Find Coaching Clients Through Paid Advertising

17. Utilize Google Adwords to bid for health coaching-related terms in the Google search engine.

18. Look into promotional posting on Instagram and Facebook to see if it’s a good fit for your business goals.

19. Pay for ad space in online and print publications related to health and wellness.

20. List your coaching business in your local business directory or relevant Internet directories.

How to Find Coaching Clients Through Free Services

21. List your services on sites like and so potential clients can find your work.

22. Host a virtual wellness challenge that incorporates aspects of your coaching. Invite clients and encourage them to invite their friends.

23. Incentivize potential leads to provide their email addresses in exchange for a free coaching session or ebook. 

How to Find Coaching Clients Through Word of Mouth

24. Create a referral program to motivate current clients to share your business with friends.

25. Reach out to previous clients and see if they’d like to revisit coaching.

26. Make a concerted effort to chat with people (at the gym, grocery store, etc.) and give them a business card if they seem interested in what you do.

27. Reach out to smaller podcasts within your niche to be interviewed for your expertise.

28. Work part-time at a health food store, yoga studio, or other type of wellness-focused business, where you’ll interact with like-minded people who may want your coaching services.

29. Send your friends business cards and ask them to distribute them locally and/or at their place of work (if possible).

30. Ask former or current clients for a testimonial that you can share on your website or marketing materials.

How to Find Clients Using SEO (Search Engine Optimization)

31. Take an SEO training course to familiarize yourself with current industry trends that you can utilize on your website.

32. Start a blog that corresponds with your coaching business. Cover relevant health topics using SEO best-practices in order to be found in search engines.

33. Use keyword research tools to learn what people are searching for to help inform the content of your website’s blog, home page and sales pages.

34. Write guest posts for health and wellness-related publications and have them link back to your website or blog.

35. Publish blog posts on a regular schedule so that it becomes more easily indexed by Google. 

How to Advance Your Coaching Skills

Another way to increase your client base is to level-up your skills. The Health Coach Institute offers a 12-month graduate-level Coach Mastery Mentorship Program to help you reach your highest level of potential as a coach. In it, you’ll learn about the Transformational Coaching Method (TCM) and take a deep dive into the business aspect of coaching through their Business Accelerator training. 

In Coach Mastery, you’ll also:

  • Receive ongoing support from a dedicated TCM coach.
  • Practice what you’re learning in real time with peers.
  • Participate in fun challenges to help you grow your business and step outside your comfort zone.
  • Get access to bonus training(s) on a range of specialized topics.

As a Coach Mastery student you’ll have access to an extended demo library and coaching scripts, plus done-for-you material to use with clients. You’ll also receive an exclusive invite to the annual Mastery Retreat, where you can work on your business in real-time with other grad students. Sound enticing?! Click here for more information, or contact a Clarity Coach directly at 1-800-303-2399.


Health Coach Institute provides aspiring Health and Life Coaches with the tools, training, and support to make a great living transforming lives.