If you’re currently a Health Coach or considering becoming one, you’ll be excited to know that a recent study conducted by Marketdata Enterprises, Inc. projects that this revolutionary career path is slated for continued growth and expansion. That’s right—the Health Coaching movement is on the rise and is showing no signs of slowing down. (Woohoo!)

This means that more and more employers are looking for the exact expertise and support Health Coaches can offer when it comes to health, wellness, habit change, and healthy lifestyle design.

So whether you’re looking to go into business for yourself or find employment with a corporation, healthcare organization, or other wellness providers, the odds are in your favor that you’ll find a Health Coach job that suits your needs.

Exploring the Health Coach Job Market

According to Marketdata Enterprises, Inc., 86% of the U.S.’s $2.7 trillion dollar healthcare expenditure is attributed to people dealing with chronic and mental health conditions. The study goes on to say that Health Coaches can play a role in cutting these costs by helping people make healthy lifestyle changes, replace unhealthy habits with healthy ones, and manage chronic conditions with diet and exercise.

The number of practicing Health Coaches in the U.S. grew at an annual rate of 8% between 2006 and 2017. Many of those coaches came from the healthcare field (think nurses/MDs, chiropractors, massage therapists, nutritionists, psychologists, and social workers), deciding to expand their client reach by obtaining their Health Coach certification.

The Health Coach Job Market in 2018

As of 2018, Marketdata estimates there to be 109,000 Health Coaches and health educators combined in the U.S. The market was valued at $6.14 billion last year (a 15% increase since 2014) and is projected to grow at a rate of 5.4% over the next four years. By 2022, Marketdata predicts that the U.S. Health Coaching market will be worth $7.85 billion, with more than 121,000 practicing coaches.

Today, Health Coaches are being hired by consumers, healthcare organizations, physician’s offices, and wellness providers for the individualized care and support they can offer those wishing to improve their health and wellness.

Even insurance companies are bringing in Health Coaches to administer disease prevention programs to patients and at-risk communities. Marketdata shares that Health Coaches are working with these groups primarily in the areas of smoking cessation and diabetes/weight/stress management.

For more information on how the Health Coach job market is expanding within healthcare organizations, click here.

Job Opportunities For Health Coaches

So what job opportunities are out there for Health Coaches? In a word: many! It really depends on what you want to do with your coaching knowledge and expertise and who you want to work with. But the demand is certainly there.

According to Marketdata, 60% of Americans are interested in working with a Health Coach—that’s equal to about 197 MILLION people! But only 1 in 5 have ever been offered it.

If you’re interested in working virtually, there’s also tremendous opportunity. Marketdata found that most coaching is done by phone, but apps and online services are also emerging as desirable coaching channels. If you’re interested in working in a physical office, there are plenty of avenues to explore too. Gyms, community centers, chiropractic offices, weight loss centers, spas, health food stores, corporations, universities, and many other employers are looking for Health Coaches to help support their health and wellness initiatives.

To learn more about other Health Coach job opportunities and what some of our grads are doing with their Health Coach training, click here.

Enroll in Health Coaching Courses with Health Coach Institute

We hope all these numbers get you as excited about the future of Health Coaching as they do us! The bottom line is: there are many, many people who deeply need and desire the expertise Health Coaches can provide.

Coaching is a great career that you can help others, while also learning how to help your own personal growth. Health Coach Institute is a top health and wellness coaching certification program. Join our Become a Health Coach program and begin coaching in 6 months! If you are already a coach and want to advance your skills, check out HCI’s Coach Mastery program. Feel free to get in touch with with one of our clarity coaches directly, by calling 1-800-303-2399.


Health Coach Institute provides aspiring Health and Life Coaches with the tools, training, and support to make a great living transforming lives.